E-mail marketing is not a new trend, but for years its there on the market. In early days before social media marketing in full bang, reached Email marketing was the trend, to win the customer offers and product updates. Thorugh email marketing you can reach your customers directly, but the open rate of emails are less these days.
If you are designing an email marketing template for your website, it is better to keep in mind is that it should be flexible. Today, people are not always in front of the desktop, they can work with your tablet, so that smart phones etc. with a Responsive Email marketing template is the best option to reach your customers through email. Take a look at this post.
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